Global Marketing and Communications Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing and Communications - Essay Example Well established local brands with their prudent research and development teams like Coca Cola has been able to successfully move to foreign lands (Ghemawat, 2003). Companies looking for globalisation generally look for a market with a culture to that of their own. Globalisation deals with seeing the full potential of an outside market and being able to successfully tap that market. A company which is able to do that becomes a successful global brand. Coca Cola as a product came into existence in 1886. An Atlanta Pharmacist named John Pemberton brought it into existence. His bookkeeper Frank Robinson named it Coca Cola. Since then the brand Coca Cola has gone through a sea of change and has become one of the global leader in soft drinks industry (Coca Cola, n.d.). Coca Cola follows a style of growth and leadership along with constant up gradation in their activities thus making it possible for them to be sustainable. Coca Cola is enjoyed by more than 200 countries worldwide thus becoming a global brand after it had started as local brand. It has achieved 48 straight years with an increase in dividends. At present, the company has 3300 beverages being sold worldwide. The present Coca Cola Chairman and CEO is Mr. Muhtar Kent and the company headquarters are located at Atlanta, Georgia (Coca Cola, n.d.). Globalisation is the modern phenomenon that is conquering the attention of the world over in recent times. The term has basically gained popularity in the last two decades. Globalisation, from the point of view of international marketer, refers to the situation where geographical boundaries are neglected. It has made geographical boundaries seem immaterial. Globalisation has made it possible for companies to earn economies of scale which have benefited them in making profit and becoming successful. It has also made

Supply chain Dissertation Example | Topics and Well Written Essays - 1750 words

Supply chain - Dissertation Example Importance of Food Security Eminent scholars such as Sanyal and Babu (2009) emphasized that food security is a part of nutritional security in which people will have the access to safe drinking water and balanced nutrition so as to ensure every child of a nation has the opportunity to embrace mental and physical development. According to Sanyal and Babu (2009) food security needs to be viewed as a factor responsible for food production, income generation as well as employment generation. In addition, it has also been discovered that the presence of the food security bill in a nation helps in improving the environmental health, economic vitality and human health & social equity. In the context of environmental health, the presence of food security ensures that the food production and procurement do not affect air, land and water required for the future generation. In the context of economic vitality, it ensures that people responsible for the production of food are able to earn decent revenue. Hence, food security plays a crucial role in the revenue and employment generation. In addition, the food security bill is also responsible for ensuring that more importance is being placed in the development of community and health of the community. As a result of this, people will be able to access the foods in a more dignified manner. Thus, from the discussions above it can be affirmed that food security is extremely important for a nation to prosper and secure a safe position. Growing Importance of Food Security and Impact of Supply Chain Nations around the world have begun addressing the issue of food security sincerely. This is principally because of the fact that the situation of food security has reached an alarming stage. Reports have suggested that the... In order to ensure food security and execute the strategy of sustainable agriculture, it is essential to figure out some of the critical foods that have been listed by most nations in food security programs. There are certain foods which are enlisted by the countries as critical foods. This is because such foods have reached an alarming stage or are vital in meeting and feeding the growing population. It has been found that a number of foods have been marked as critical, but in common the foods are maize, beans, wheat, potato, rice and banana. For example, the reason behind considering maize as important and critical food crop because it is highly valued among households (Weadapt, 2013). Moreover, it can be stored dry, can be grown faster and is often managed by the farmers without requiring much expert advice. In this context also supply chain will play a crucial role. The food processors and their supply chain partners face several issues because the tastes of consumers are shiftin g from vegetable and grain-based foods to poultry and meat. Hence, drought, low productivity and volatility of price will seriously impede food distribution and supply. Therefore, streamlining of the distribution and reducing the number of intermediaries is the only solution to the issue. In order to deal with the issue of food security different countries have adopted different measures. For this project, the activities of 5 nations from 5 continents will be presented. The countries chosen are UK, USA, China, Australia and Kenya. The same has been presented below: - UK (Europe) - The country is adopting ICT (Information and Communication Technology) in order to improve the trust and security in the food supply chain.